OnLive does have “exclusive content” of a sort. For example, we are the only way you can play high-end games like “Crysis Warhead” on a TV or entry-level PC or Mac. Today, only a tiny fraction of the gamer population has the tricked-out gamer PC required to play that game. OnLive is also the only way for Mac users to play a wide range of PC-only games within OS X.